Emails going to spam
This is the most common deliverability issue. Fix by configuring:
- SPF record — add TXT record to your DNS:
v=spf1 include:_spf.google.com ~all(replace include with your SMTP provider's SPF) - DKIM — generate a DKIM key in your SMTP provider's dashboard, add as TXT record
- DMARC — add TXT record
_dmarc.your-domain.com:v=DMARC1; p=none; rua=mailto:postmaster@your-domain.com - Use a real "From" address on your own domain (not gmail.com)
- Warm up new domains gradually — send 50 emails/day first week, ramp up slowly
"SMTP connection failed"
- Firewall may be blocking port 587/465 outbound — test with:
telnet smtp.gmail.com 587 - Use TLS (port 587) not SSL (port 465) for Gmail — Gmail deprecated SSL
- Double-check credentials. For Gmail, you need an App Password, not your regular password
Some emails send, others do not
Usually a rate-limit issue:
- Gmail limits: 500/day for free accounts, 2,000/day for Workspace
- Brevo free tier: 300/day, then silently queues or drops
- Check your SMTP provider dashboard for rate limit / bounce stats
Email Logs show "Sent" but nothing arrives
- Check recipient's Spam / Promotions / Junk folder
- Test with a different email address (different domain)
- Use mail-tester.com to score your email deliverability
- If score < 8/10, fix the issues listed (SPF, DKIM, DMARC, reply-to, subject-line spam triggers)
Welcome email not sent on signup
- Check Admin → Email Logs → filter by "welcome"
- If no log entry, the signup hook is not firing — check Admin → Settings → Email → "Send welcome email" toggle
- If log shows "Failed": SMTP is misconfigured. Click Send Test Email in Email settings to diagnose.